In podcasts, the purpose of music is to support the emotions in the story you are telling. It adds depth, nuance and complements your content, however it should not call the attention to itself and take over the spectrum. It's main function is to create space for the human voice.
Here's how you can arrange music to best complement your content:
Intro Music:
An intro music has the ability to set a certain tone for your podcast, it helps in telling who you are, what kind of content is provided and which audiences are targeted.
Your intro music is what your listeners will hear first, it is the first point of contact between you & them so if you want to make a good impression and hook your listeners you first need to find a good intro music that tells your audience who you are and what you stand for.
Background Music:
Having background music is essential in your podcast for creating a vivid and engaging atmosphere. A good background music that complements your content will definitely make it easier for you to convey your messages to your listeners.
Since podcasts usually address the ears instead of the eyes, it is rather challenging to create an ambience in a podcast, that's why incorporating a suitable background music is essential for creating a unique and unforgettable experience for your listeners.
Transitional Music:
Playing transitional music helps you shift your listeners focus and attention to a new topic, a new segment, starting an interview with a guest and more. This piece is essential for when you have several different sections within the same podcast.
Outro Music:
Outro music is used for saying goodbye to your listeners until your next episode is published, it is the final note you leave for your listeners. That's why choosing a good outro for your show is essential for making your listeners tune in the next time you publish an episode.
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